Towards Greater Cultural Understanding in Coaching

Presentation Description: Coaching is increasingly being sought as a route to cross-cultural effectiveness. Multi-cultural workplaces have been brought about by the effects of globalization; such as the ongoing sophistication of technology and greater migration.  Cross-cultural coaching has the potential to facilitate the acclimatisation to new cross-cultural teams, during International mergers and acquisitions or expatriate postings. Key Content:  My research study considers the role and impact of a cross-cultural coach and seeks to answer the following research question:   How necessary is it for a coach to have an understanding of the worldview of a client public health outlook from a different cultural background?   A worldview definition:  A basic set of beliefs that guide action, Guba (1990).
This is a phenomenological study investigating the essence of the experience of coaching in an executive or business cross-cultural context.  The role of the coach in the cross-cultural relationship is examined, identifying key factors that are said to contribute to greater cross-cultural awareness, adaptability and effectiveness. Learning goals for the participants:  Participants can expect to gain insight into the current state of cross-cultural coaching from the results of a research study conducted in 2008 by an MA student.  Following completion of the study in September 2008, SIETAR conference participants will be the first to learn of the findings.

Jennifer Plaister, is an MA Coaching & Mentoring student with Oxford Brookes University and director of 10 Consulting Ltd, a coaching and consulting practice.    During my international career (USA, Asia & Europe), I have held senior roles for multinationals: Fujitsu/ICL and HP/Compaq and also founded High-Tech Associates Pte Ltd., Singapore.

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