Presentation Description: The aim of this paper is to show the existence of a cognitive cultural functional grammar as the root of Business Non Verbal Communication.
First, we review the different theories explaining Non Verbal Communication (NVC) in its cultural and business dimensions.
NVC is genetically programmed: (Ekman).
NVC expresses emotions: (Russel).
NVC translates physically internal states: (Freud, Jung, etc. Ting-Toomey, Fussel).
NVC is a proto-language: (Krauss).
NVC is a language.
In the second part, we use our previous work (SIETAR 2005), which explains the cognitive basis for cultural acquisition and development to show how a cognitive cultural functional grammar is created as the result of behavioral adaptive learning processes:
- The learning of cultural cognitive elements (Simon).
- The satisfaction of a set of cultural needs (Maslow).
- The building of a cognitive cocoon or implicit theory (Wegner).
This cognitive architecture and grammar is constructed through the adaptive learning process of identity building, which is culture dependent and based on a self-efficacy mechanism (Bandura). Finally, we present our behavioral cognitive model of Business Non Verbal Communication. We emphasize the practical evidence of the use of implicit cultural functional behavioral grammar in Business Non Verbal Communication.
Catherine Michaux is a director with E-B-E Executive Business English. She leads a consultancy practice specialized in Business English and Cross Cultural Business coaching for executives from International Corporations
Thierry Michaux is a strategy Manager with E-B-E Executive Business English. He has been a corporate manager with two major international consulting groups. He has taught and lead researches in Knowledge Theory, Cognitive Sciences and Artificial Intelligence in several European universities. He speaks four languages